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How to add Google Tag Manager to Kajabi

Tired of pasting a new script into Kajabi every time you add a tracking tool? Google Tag Manager lets you manage them all in one place. Here is how to install it on Kajabi.

Google Tag Manager (GTM) is a free container that lets you manage all your tracking tags — Google Analytics, the Meta Pixel, conversion tags — in one place, without editing your site code every time. Here is how to add it to Kajabi.

Step 1 — Get your GTM container ID

In Google Tag Manager, create a container for your Kajabi site (choose "Web"). Your container ID looks like GTM-XXXXXX. GTM gives you two snippets: one for the head, one for the body.

Step 2 — Add both snippets to Kajabi

  1. In Kajabi, go to Settings → Site Details (or your theme code-injection area).
  2. Paste the head snippet into the header/head-code field.
  3. Paste the body snippet into the body/footer-code field.
  4. Save and publish.

The head snippet looks like this (replace GTM-XXXXXX):

<script>(function(w,d,s,l,i){ /* GTM loader */ }) (window,document,'script','dataLayer','GTM-XXXXXX');</script>

Step 3 — Confirm with Preview mode

In GTM, click Preview, enter your Kajabi URL, and Tag Assistant will connect and show your container firing. Once it is working, add your Analytics and Pixel tags inside GTM — no more editing Kajabi code.

Why GTM? Once the container is in, you add and change every other tag (GA4, Meta Pixel, conversions) inside Tag Manager — so you touch your Kajabi code only once.

Generate it in one click

Our free code generator builds a paste-ready tracking snippet for Kajabi and 15 other platforms — pick your platform, drop in your ID, copy the code. Want everything? The Creator Code Vault has 140 drop-in integrations for one payment.

Get the free GTM snippet → See the Vault

Common questions

Do I still need Google Analytics if I have GTM?

Yes — GTM is the container that delivers tags; GA4 is one of the tags you put inside it. Many people install GA4 through GTM.

Do I need to know how to code?

No. You paste two snippets once, then manage everything else point-and-click inside Tag Manager. The free generator produces the snippets for you.

Will GTM slow down my Kajabi site?

GTM loads asynchronously, so the impact is minimal. Keeping tags tidy inside one container is usually cleaner than pasting many separate scripts.

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